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Due to the economic downturn during the beginning of the 2000s, Genie decided to acquire a partner who held the same values. They partnered up together with Terex Corporation. This company has a history obtaining equipment manufacturers throughout the world who proved to be a good business match. Genie Industries was sold during 2002 and became a part of Terex Corporation.
During the initial years after the sale, it was decided to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation within the marketplace. Hence, all Genie machines continue to be sold under the Genie brand name.
The company takes great pride in listening and taking advise from their clients. Genie has always been continually dedicated to improving the quality and efficiency in addition to lessening wastes. Even long after the sale has been closed, the company focuses on offering outstanding support. These are the very work practices which have made Genie a trusted brand name over the past decades and continue to keep their reputation for quality and top-of-the-line machinery.
Genie's DC and Bi-Energy machinery are emission-free, quiet equipment capable of working in delicate work environments. Where the machinery should be driven significant distances, like for example in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator with the benefits of a 48V DC machinery.
The man who founded Nilfisk-Advance, P.A. Fisker, began as an electrical engineer who liked to work on electrical motors. After starting his business in the year 1906, he started to produce motors to drive fans, machine tools, drills and coffee grinders. Mr. Fisker's dream from the beginning was to have a global company selling products internationally.
