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Crown’s electric lift trucks are used daily to securely move warehouse freight and materials. The company’s broad product line features power pallet trucks and stackers, narrow-aisle turret trucks, counterbalanced lift trucks (sit-down and stand up models), manual propelled pallet lift trucks and stackers, order picking equipment and narrow-aisle reach trucks.
Environmental responsibility and sustainability persists at the forefront of Crown's organizational culture. Crown has attained ISO 14001 certification and has been benefiting its clients for many decades with their thought leadership and by exerting an extra effort in production management and environmental stewardship. Crown has proudly achieved many awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
History – 1930 to 1950
Crown Equipment Corporation was born in the rural American community of New Bremen, Ohio, USA. The business has matured from a one-room outfit into an internationally distinguished organization, currently considered to be the 7th biggest forklift producer on the planet.
The Crown corporation was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family business later that same year. At present, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head today, becoming the fourth generation of the Dicke family to maintain this position.
Crown initially began with a small clientèle producing temperature controls that they manufactured for coal burning furnaces. The assembly of these control items took place in a former hardware store stationed in New Bremen, Ohio, where Crown’s head office presently remain.
In 1949, responding to the public’s mounting fascination with TV, Crown moved into the production of antenna rotators. This product was used to enhance TV reception and picture quality. The company’s lucrative move enabled them to become a leading maker of units until 2001. The company ceased production in October after a decline in the worldwide need for TV antenna rotators.
History – 1950 to 1975
Crown soon diversified its manufacturing to take in the restoration of mechanical and electrical parts for private and government use in the early 1950's. After a number of successful bids within a short period of time, the company had built a reputable business in this field.
Adaptability and achievement dominated Crown’s capability to diversify once again. In 1957, production into the materials handling market started with lift truck manufacturing. The organization believed the market demanded a smaller line of first-class quality forklifts. Crown quickly fashioned an exceptional series of modern equipment and swiftly became the most rapidly evolving materials handling organization with its variety of products.
In 1966, Crown ventured outside of the US materials handling marketplace and into Australia. Sydney, Australia is home to the regional head office and currently leads Crown’s Asia Pacific service, sales and advertising and marketing teams. Crown remains an unwavering market leader these days, supported by exceptional service, solid sales and strong production operations.
In 1968, Crown established itself in the European marketplace by obtaining an Irish manufacturing plant from its parent company, Steinbock, who was a German firm. They started to manufacture Crowns’ (PTH), hand pallet trucks. Later on that same year, Crown began their first London operation situated close by Heathrow Airport. The sales and service operation of Crown’s complete lift truck line was offered in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing forklifts across Europe through independent sellers.
History – 1975 to Present
Today, Crown manufactures a vast fleet of electric forklifts. The company’s supplier network, stationed in key global markets, consists of both Crown-owned and independently-owned sellers. They are accountable for managing the company’s product sales and service.
There is Corporate offices in Munich, Germany and in New Bremen Ohio, which offer promotional sales and national advertising support to all of their sellers and sales personnel. Crown dealers and sales personnel are trained in-house in numerous disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, marketing, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse relations of international sellers and Crown-owned sellers successfully operate in nearly 100 foreign city environments.
Crown has established 6 manufacturing locations in the United States that consist of: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their expanding overseas markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
